Sales Booth Design for SBB: An Open Retail Concept

Sales booths in shopping centres are often designed as enclosed kiosks, creating physical and visual barriers between the brand and its customers. For SBB in Ušće Shopping Center, Belgrade, Ollo Studio took a different approach by developing an open retail concept that encourages movement through the space and invites customers to engage with the brand from every direction.

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Designing an Open Retail Experience

The biggest challenge was moving away from the typical "box" kiosk design. By opening the booth on all sides, the concept creates a more approachable retail experience, allowing visitors to move freely through the space and naturally engage with the brand.

The open layout improves visibility, accessibility and customer interaction from every approach.

Brand Communication Through Architecture

The booth was designed to express SBB's retail identity through clean architectural forms, bold branding and a monochrome palette of white and black. Graphic elements become part of the architecture, ensuring the brand remains visible from across the shopping centre.

Branding is integrated into the architecture, creating a strong visual presence within the mall.

Interactive Product Experience

Rather than relying solely on printed information, customers can explore SBB's services through tablets integrated into the service counters, while digital screens positioned on the booth corners communicate current offers and promotions.

Functional Service Counters

The booth features two customer service counters, allowing multiple consultations to take place simultaneously while maintaining an open and organised layout.

The counter arrangement supports efficient customer service without compromising the openness of the design.

From Concept to Implementation

The project was developed through floor plans, technical documentation and realistic 3D visualisations, allowing every detail—from circulation to branding—to be refined before production.

3D visualisations helped optimise the booth's functionality, customer experience and overall visual impact.

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At Ollo Studio, we design retail kiosks, sales booths and Shop-in-Shop concepts that combine brand identity, customer experience and production-ready solutions. Every project is developed to maximise visibility, encourage interaction and adapt to the realities of busy commercial environments.