Shop-in-Shop Design for Telemach | Interactive Retail Concept by Ollo Studio

For this project, Ollo Studio designed a Shop-in-Shop concept for Telemach that combines digital interaction with traditional retail. The goal was to create a compact, self-service retail solution where customers can explore services, purchase subscriptions and packages, and conveniently collect their orders in-store.

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Exploring the concept

Telemach Retail Concept - Scalable solutions

Before defining the final Shop-in-Shop concept, we explored several design directions, testing different forms, layouts and product presentation strategies. Each concept evaluated how the interactive station could communicate the Telemach brand and solutions while creating an intuitive customer experience within a compact footprint.

Related project: Telemach Retail Store Concept

Early concept studies explored different shapes

Scalability Design Exploration

After establishing the core design language, the next phase focused on adaptability across the United Group retail network. The objective was to develop a Shop-in-Shop system that could be easily customised for different countries, brands and product portfolios while maintaining a consistent customer experience.

Various layouts were explored, testing different product configurations, digital content, branding elements and merchandising strategies. This flexible approach ensures that each market can tailor the Shop-in-Shop to its specific offering while remaining visually aligned with the overall retail identity.

Design explorations demonstrating how a single Shop-in-Shop concept can be adapted for different United Group brands, countries and retail requirements while maintaining a consistent design language.

Combining Digital and Physical Sales

A key challenge was connecting digital purchasing with physical retail. Customers can purchase mobile packages and subscriptions through interactive screens and then complete the collection process directly in-store.

The concept brings together digital services and physical retail into one seamless customer journey.

Integrating Product Displays

In addition to digital services, the Shop-in-Shop includes dedicated areas for accessories and prepaid SIM packages displayed on retail hooks, allowing customers to browse complementary products while using the interactive station.

From Concept to Production

The project was developed through shape exploration, technical drawings and realistic 3D visualisations, enabling the client to evaluate the customer experience and optimise the design before manufacturing.

Telemach Shop-in-Shop technical drawing

At Ollo Studio, we create retail concepts that grow with a brand. Whether designing flagship stores, Shop-in-Shop systems or promotional retail elements, our focus is on developing scalable solutions that remain visually consistent while adapting to different environments and customer needs.

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