Nikon Shop-in-Shop Design

For this project, Ollo Studio designed a custom Nikon Shop-in-Shop concept together with a dedicated sales booth, creating a retail environment that reflects the brand's innovation and premium quality. The goal was to maximise product visibility while providing customers with an engaging and intuitive shopping experience.

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Developing Multiple Shop-in-Shop Concepts

For the promotional Shop-in-Shop counter, we explored several design directions, testing different layouts, display systems and branding elements before selecting the final concept.

Designing the Sales Booth

Unlike the promotional counter, the sales booth was developed as one cohesive composition, bringing together product displays, consultation space and integrated storage into a single architectural element.

The sales booth was designed as a complete solution that supports both customer interaction and everyday retail operations.

Showcasing the Products

The layout of both retail elements was carefully planned to present cameras, lenses and accessories clearly and engagingly, encouraging customers to explore and interact with the products.

Technical Design Ready for Production

The project included detailed technical development, integrating lighting, electrical connections and custom-built furniture that could be efficiently manufactured and installed in different retail locations.

From Sketches to 3D Visualisation

Realistic 3D visualisations played an important role in the development process, allowing different concepts to be evaluated before moving into production.

At Ollo Studio, we design retail concepts that combine branding, functionality and technical expertise. Whether developing Shop-in-Shop displays, promotional counters or custom sales booths, our goal is to create retail environments that strengthen brand identity and enhance the customer experience.

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