BOW is a vibrant and cheerful brand created by Lotti Gostic Studio, offering scented candles, wax melts, home fragrances and creative making kits. Designed to bring joy and positivity into everyday life, BOW’s products are colourful, playful, and approachable, combining sensory experience with a distinctive and optimistic visual identity.

Behind the brand’s cheerful appearance lies a thoughtful social mission. BOW provides part-time jobs for young retirees who are looking for creative engagement, social interaction, or additional income. By creating an inclusive and supportive working environment, the brand helps bridge generational gaps while offering meaningful opportunities for those navigating low pensions.

From the beginning, Lotti Gostic Studio developed the brand holistically—from product design and development to branding, packaging, and marketing strategy—shaping a cohesive identity that continues to evolve through new products and ideas.

One of the later developments within the brand is the Made by You series of creative making kits. For this product line, we designed a cohesive packaging system that integrates naturally with BOW’s existing identity while also creating a flexible foundation for future product expansions. The packaging maintains the brand’s colourful and playful character while ensuring clarity, functionality, and an engaging DIY experience. As the BOW project continues to grow, new products and concepts are developed within the same consistent design framework, strengthening the brand’s presence while expanding its creative offer.

Site:

www.bow.si

BOW brand - not your basic homeware. A social project that produces high quality, sustainable designer pieces.